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Why Multichannel Marketing Works Best
Kyrie Perry
December 7, 2023
Insights

The multichannel, one-two punch of print and digital performs better than either platform alone. 

How to Harness the Power of Video
Kyrie Perry
December 7, 2023
Insights

Not taking advantage of video’s strengths? Following these steps can help you create custom productions that trigger action.

6 Tips For Writing Headlines That Work
Kyrie Perry
December 7, 2023
Insights

Not every headline can offer a perfect blend of grabby words that snag readers and keywords that aid a search. But following these steps can help draw readers’ interest, shape their thinking and, most importantly, steer their actions. 

How to Nail Down the Best Angle for Your Content
Kyrie Perry
December 7, 2023
Insights

Step-by-step instructions on honing your story's angle.

Earnshaw’s and Footwear Plus are being recognized alongside publications such as The New York Times, Bon Appétit, Vanity Fair and Fortune

The event will be hosted Sunday, January 22, and Monday, January 23, 2023, at the Metropolitan Pavilion in New York City.

Marketing campaigns receive national recognition through competitive Healthcare Digital Marketing Awards 

Two Wainscot Campaigns Recognized with Gold and Silver Aster Awards
Kyrie Perry
December 7, 2023
Company News
Healthcare

Wainscot took top honors taking home Gold (top 5% in the nation) in the service line category “Women’s” and Silver (top 12% in the nation) in “Newsletter/External-Single.”

ITN Named Double Winner at the 68th Annual Jesse H. Neal Awards
Kyrie Perry
December 7, 2023
Healthcare
Company News

Recognized as the “Pulitzer Prize of the business press,” the Jesse H. Neal Award finalists and winners are selected for exhibiting journalistic enterprise, service to the industry and editorial craftsmanship

Award-winning team partners to offer shoe brands and retailers marketing services through Footwear Plus Studio

Learn how an integrated marketing campaign using print and digital together can amplify results and help reach goals faster.

Earnshaw’s magazine and Wainscot Media today announced the opening of Earnshaw’s Studio, a one-stop marketing shop for businesses within the kids’ fashion space. Earnshaw’s, a family-owned print publication created in 1917, is considered the largest network of childrenswear-specific resources in the U.S.and is currently the only business-to-business publication in the industry. The children’s fashion connoisseurs at Earnshaw’s will manage creative ideation for Earnshaw’s Studio, supported by a team of award-winning content creators at the brand’s parent company, Wainscot Media.

Wainscot Media introduces Society for International Menswear, a highly edited showcase exclusively of select international contemporary & sartorial brands, including sportswear, tailored clothing, footwear and accessories. The new event is slated to debut Sunday, July 17 and Monday, July 18 in New York City at the Metropolitan Pavilion.

4 Magazines Win: Gold + 2 Silvers and a Bronze
Darius Amos
December 7, 2023
Company News
Luxury
Fashion

Four Wainscot Media magazines were honored in the 19th Annual Service Industry Advertising Awards (SIAAwards) for their excellence in advertising and content in 2021. Wainscot won gold, silver and bronze in the retail publication category for Garmany, ACCENT (on behalf of Hamilton Jewelers) and Lee Michaels, respectively. In the healthcare publication category, Wainscot won silver for Monmouth Health & Life.

Lead-Generating Microsite Earns National Award
Emily Beckman
December 7, 2023
Company News
Healthcare

Wainscot Health wins Silver in the Digital Health Awards for a microsite developed for The Breast Center at Montefiore Nyack Hospital.

DAIC Wins Neal Award for Best Technical Coverage of COVID-19
Emily Beckman
December 7, 2023
Healthcare
Company News

Diagnostic and Interventional Cardiology (DAIC) magazine has won a prestigious Jesse H. Neal Award for its COVID-19 coverage during 2020. DAIC won the award for Best Technical/Scientific Content for its entry "delivering Detailed Medical Information to Clinicians During COVID-19."

Wainscot Acquires Medical Media Brands
Nigel Edelshain
December 7, 2023
Healthcare
Company News

Park Ridge, N.J.-based publisher Wainscot Media has acquired Imaging Technology News (ITN) and Diagnostic and Interventional Cardiology (DAIC) from Scranton Gillette Communications of Arlington Heights, Ill.

7 Ways to Prepare for the Next Normal
Maria Regan
December 7, 2023
Healthcare
Insights

Although cost and other pressures from the pandemic have caused some marketers to curtail their activities, for those in healthcare, reaching out to consumers is more important now than ever.

Pandemic Heroes: 3 Ways to Keep Telling Their Stories
Maria Regan
December 7, 2023
Healthcare
Insights

As we reach the one-year anniversary of the COVID-19 pandemic, we’re reminded of the value of provider stories. During the first surge, these stories were shared frequently by hospitals and the media. As the pandemic has worn on, we’ve heard far fewer accounts of what it’s like to work on the front lines. But those stories are still out there, waiting to be told.

How to Take Compelling Portraits and Why It Matters
Kijoo Kim
December 7, 2023
Healthcare
Insights

Storytelling can engage readers and attract new patients, but words simply aren’t enough. High-quality photography grabs viewers’ attention and can inspire them to take action. Here are three ways to harness the power of a portrait.

7 Ways to Take Your Listicle to the Next Level in 2021
Deborah Olsen
December 7, 2023
Healthcare
Insights

We’ve all learned to scan for key facts and are careful not to waste time before moving on to another source that can provide the same information in less time. That’s why content is king—quality content, that is.

Your Content: 20 Ways to Multiply Impact
Lee lusardi
December 7, 2023
Healthcare
Insights

You can reuse, recycle and repurpose content to streamline your workload and get results. The key is to be intentional as you’re creating your marketing calendar.

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Insights
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Why Multichannel Marketing Works Best
Kyrie Perry
December 7, 2023
Insights

The multichannel, one-two punch of print and digital performs better than either platform alone. 

How to Harness the Power of Video
Kyrie Perry
December 7, 2023
Insights

Not taking advantage of video’s strengths? Following these steps can help you create custom productions that trigger action.

6 Tips For Writing Headlines That Work
Kyrie Perry
December 7, 2023
Insights

Not every headline can offer a perfect blend of grabby words that snag readers and keywords that aid a search. But following these steps can help draw readers’ interest, shape their thinking and, most importantly, steer their actions. 

How to Nail Down the Best Angle for Your Content
Kyrie Perry
December 7, 2023
Insights

Step-by-step instructions on honing your story's angle.

Earnshaw’s and Footwear Plus are being recognized alongside publications such as The New York Times, Bon Appétit, Vanity Fair and Fortune

The event will be hosted Sunday, January 22, and Monday, January 23, 2023, at the Metropolitan Pavilion in New York City.

Marketing campaigns receive national recognition through competitive Healthcare Digital Marketing Awards 

Two Wainscot Campaigns Recognized with Gold and Silver Aster Awards
Kyrie Perry
December 7, 2023
Company News
Healthcare

Wainscot took top honors taking home Gold (top 5% in the nation) in the service line category “Women’s” and Silver (top 12% in the nation) in “Newsletter/External-Single.”

ITN Named Double Winner at the 68th Annual Jesse H. Neal Awards
Kyrie Perry
December 7, 2023
Healthcare
Company News

Recognized as the “Pulitzer Prize of the business press,” the Jesse H. Neal Award finalists and winners are selected for exhibiting journalistic enterprise, service to the industry and editorial craftsmanship

Award-winning team partners to offer shoe brands and retailers marketing services through Footwear Plus Studio

Learn how an integrated marketing campaign using print and digital together can amplify results and help reach goals faster.

Earnshaw’s magazine and Wainscot Media today announced the opening of Earnshaw’s Studio, a one-stop marketing shop for businesses within the kids’ fashion space. Earnshaw’s, a family-owned print publication created in 1917, is considered the largest network of childrenswear-specific resources in the U.S.and is currently the only business-to-business publication in the industry. The children’s fashion connoisseurs at Earnshaw’s will manage creative ideation for Earnshaw’s Studio, supported by a team of award-winning content creators at the brand’s parent company, Wainscot Media.

Wainscot Media introduces Society for International Menswear, a highly edited showcase exclusively of select international contemporary & sartorial brands, including sportswear, tailored clothing, footwear and accessories. The new event is slated to debut Sunday, July 17 and Monday, July 18 in New York City at the Metropolitan Pavilion.

4 Magazines Win: Gold + 2 Silvers and a Bronze
Darius Amos
December 7, 2023
Company News
Luxury
Fashion

Four Wainscot Media magazines were honored in the 19th Annual Service Industry Advertising Awards (SIAAwards) for their excellence in advertising and content in 2021. Wainscot won gold, silver and bronze in the retail publication category for Garmany, ACCENT (on behalf of Hamilton Jewelers) and Lee Michaels, respectively. In the healthcare publication category, Wainscot won silver for Monmouth Health & Life.

Lead-Generating Microsite Earns National Award
Emily Beckman
December 7, 2023
Company News
Healthcare

Wainscot Health wins Silver in the Digital Health Awards for a microsite developed for The Breast Center at Montefiore Nyack Hospital.

DAIC Wins Neal Award for Best Technical Coverage of COVID-19
Emily Beckman
December 7, 2023
Healthcare
Company News

Diagnostic and Interventional Cardiology (DAIC) magazine has won a prestigious Jesse H. Neal Award for its COVID-19 coverage during 2020. DAIC won the award for Best Technical/Scientific Content for its entry "delivering Detailed Medical Information to Clinicians During COVID-19."

Wainscot Acquires Medical Media Brands
Nigel Edelshain
December 7, 2023
Healthcare
Company News

Park Ridge, N.J.-based publisher Wainscot Media has acquired Imaging Technology News (ITN) and Diagnostic and Interventional Cardiology (DAIC) from Scranton Gillette Communications of Arlington Heights, Ill.

7 Ways to Prepare for the Next Normal
Maria Regan
December 7, 2023
Healthcare
Insights

Although cost and other pressures from the pandemic have caused some marketers to curtail their activities, for those in healthcare, reaching out to consumers is more important now than ever.

Pandemic Heroes: 3 Ways to Keep Telling Their Stories
Maria Regan
December 7, 2023
Healthcare
Insights

As we reach the one-year anniversary of the COVID-19 pandemic, we’re reminded of the value of provider stories. During the first surge, these stories were shared frequently by hospitals and the media. As the pandemic has worn on, we’ve heard far fewer accounts of what it’s like to work on the front lines. But those stories are still out there, waiting to be told.

How to Take Compelling Portraits and Why It Matters
Kijoo Kim
December 7, 2023
Healthcare
Insights

Storytelling can engage readers and attract new patients, but words simply aren’t enough. High-quality photography grabs viewers’ attention and can inspire them to take action. Here are three ways to harness the power of a portrait.

7 Ways to Take Your Listicle to the Next Level in 2021
Deborah Olsen
December 7, 2023
Healthcare
Insights

We’ve all learned to scan for key facts and are careful not to waste time before moving on to another source that can provide the same information in less time. That’s why content is king—quality content, that is.

Your Content: 20 Ways to Multiply Impact
Lee lusardi
December 7, 2023
Healthcare
Insights

You can reuse, recycle and repurpose content to streamline your workload and get results. The key is to be intentional as you’re creating your marketing calendar.