Wainscot was honored with two Gold-level awards in the third annual Healthcare Digital Marketing Awards (HDMAwards). The efforts recognized were both campaigns conducted in partnership with Montefiore Nyack Hospital, an acute care medical and surgical hospital located in Rockland County, New York.
“We’re privileged to work with the outstanding marketing team at Montefiore Nyack Hospital on many award-winning programs, but this one is close to our hearts,” says Maria Regan, VP, Director of Content Strategy for Wainscot Health. “The overarching message—that breast cancer is highly treatable when caught in its early stages—encourages women to get the recommended screening mammograms and take other steps to protect their breast health. That positive theme has really resonated with the target audience.”
The HDMAwards received entries from nearly one-thousand healthcare and medical institutions across the country. Judges for the HDMAwards consisted of a national panel of healthcare marketers, creative directors, marketing and advertising professionals.
Wainscot and Montefiore Nyack Hospital took home Gold in two categories:
- Email: Single or Multiple for our patient email series, Reducing Breast Cancer Risk
- Patient Website or Microsite for our microsite, The Breast Center at Montefiore Nyack Hospital
More details about Wainscot’s campaigns with Montefiore Nyack Hospital, including samples of and links to both award winning efforts, are available at wainscotmedia.com/montefiore-nyack.
To view the full list of HDMAward winners please visit hdmawards.com/winners-list/winners-list-2022.
