- Posted by Nigel Edelshain
- On April 4, 2016
This same principal applies to Internet content. The type of content you create will depend on the purpose of your content as well as your target audience.
Two of the most common types of Internet content are blog posts and website pages. It’s easy to get the two things confused and for good reason. Both are actually web pages but they do have some characteristics that make them different and more importantly help you achieve your business goals in different ways.
Blogs are publishing tools
A blog is a publishing tool that makes it easy for you to generate content. On the “backend” or administrative side of a blog is a place where you will find a box you can type into. This area looks much like Word. Above the area you type you will find buttons that allow you to make text bold or italic or to add bullets etc.
Having this functionality makes it much easier for you to update your blog and therefore encourages you to do so. Without this functionality you’d be stuck updating your pages with a web-editing tool like Dreamweaver, or worse still, editing HTML code, and when that is the only way to update web pages they don’t get updated much (if ever)!
Blogs help with SEO
Because you have this ability to easily create new content on a blog (and because you’re disciplining yourself to write) you’re blog will be updated relatively often. Turns out fresh content is something Google and other search engines love. So if you want your business to start ranking for keywords you’ll probably need a blog. Without one you don’t stand that much of a chance in this competitive world of business.
While your blog must be updated on a regular basis your website can be a little more “static” (but not completely). You want your website to hold all of the “evergreen” information about your business and answer all the questions that your prospects and clients pose so they can find the answers easily.
Nonetheless it is a good idea to have a website with a publishing tool behind it as you may need hundreds of website pages to do a good job of showing up on Google for what people want to find. (Yes, I did say hundreds of web pages. We will talk about that in another post.)
So what’s the difference?
So what’s the difference between a blog and a website?
Actually not that much in that they both produce web pages. The key here is to have tools available that make it easy for you to update all your web pages when you want to whether they are on your blog or your website.
One definite advantage of having a blog is it focuses you on producing content on a regular basis and that is essential to ranking in search engines, which is key to getting new clients!