- Posted by Nigel Edelshain
- On March 9, 2015
- Custom publishing
There are many ways to publish content these days, many ways to share your hospital’s message with the masses. The trick is to decide which of those options is the most reliable, the most likely to give you a return on your investment and cause people to respond to your calls to action or walk through your doors.
Executed properly, almost any method can help you meet your marketing goals. But if you’re looking for a medium that’s more trusted than any other, that’s read by people of all ages, and that drives online traffic and sales, look no further than the print staple, the custom magazine.
What exactly is a custom magazine, though? Just how custom is it? Keep reading to find out what makes this marketing tool so special and how it can help your hospital’s brand grow by leaps and bounds.
Quite simply, the custom magazine is the Swiss Army knife in your arsenal of marketing tools, able to help you accomplish many of your goals at once.
What is a custom magazine?
A custom magazine is a communication tool, allowing you to share your message with a highly targeted audience. The number of pages in a magazine allows you to discuss any subject in much more detail than you could in any other print format, allowing you to show the depth rather than just the breadth of a particular area.
It’s also an education tool, both for informing your community about important health topics and for familiarizing it with the latest services offered at your hospital. In an age of increasing specialization, it allows you to showcase your organization’s strengths and highlight the individuals who make them better than your competitors’.
Of course, a custom magazine is also first and foremost a marketing tool, but unlike most print marketing materials, it’s designed to draw the reader in with compelling material that does a lot more than just sell a brand. An abundance of high quality content on a variety of topics that are both relevant and engaging keeps the reader coming back for more and reflects positively on the sponsoring brand.
How can a custom magazine help my hospital?
The value of a custom magazine is right there in the name. It can do pretty much anything you need it to do, because you have control over its content. And it can perform on its own or as the centerpiece of an integrated marketing effort, complemented by custom websites, video, audio, social media, and other digital tools.
Custom magazines get noticed, and readers are happy to pass them along to their friends and family when they’re done. That means more area residents for you to reach, and more satisfied staff when those residents walk through their doors with many of their questions already answered.
A custom magazine is a big decision, but it’s one that promises even bigger results. If you’re interested, read more about how a custom magazine can dramatically improve your hospital’s brand.