- Posted by Nigel Edelshain
- On May 23, 2016
- Email marketing, Video
Email marketing consistently shows one of the highest ROIs of any marketing platform—up to 4,300 percent!
Video, meanwhile, drives engagement and action on social media and landing pages. Adding it to email is a logical next step.
Unfortunately, inserting a video into an email isn’t like adding one to your website or Facebook page. Different email clients treat video in different ways. If you try to embed a video player in the message body, it simply won’t work in most popular clients.
That doesn’t mean you can’t use video in your email marketing, though. Here’s how to do it.