How to use video in your hospital’s email marketing

Posted by Nigel Edelshain
On May 23, 2016
Email marketing, Video

Email marketing consistently shows one of the highest ROIs of any marketing platform—up to 4,300 percent!

Video, meanwhile, drives engagement and action on social media and landing pages. Adding it to email is a logical next step.

Unfortunately, inserting a video into an email isn’t like adding one to your website or Facebook page. Different email clients treat video in different ways. If you try to embed a video player in the message body, it simply won’t work in most popular clients.

That doesn’t mean you can’t use video in your email marketing, though. Here’s how to do it.

Posted by Nigel Edelshain
On May 2, 2016
Mobile marketing, Video

The growth of video has been well documented. People spend more time watching video than they do on social media, and Cisco projects that 80 percent of all Internet traffic will be video by 2019.

Video usage on smartphones and tablets is growing even more quickly. Mobile video consumption is expected to surpass desktop consumption by the fourth quarter of 2016.

But while it’s clear that mobile video is growing at an incredible rate, it’s less clear how consumers are viewing video on mobile devices, especially smartphones. Which way do they hold their phones? Do they watch only short videos and leave longer ones for larger screens? And where are they watching?

Here are the answers to those questions.

Posted by Nigel Edelshain
On December 23, 2015
Video

71 percent of marketers say they plan to increase their video marketing budget in 2016. If you’re not sold on what video can do for your hospital or health system, or if you need some help getting higher-ups on board, these six reasons to use video could make the difference.

Posted by Nigel Edelshain
On August 12, 2015
SEO, Video

Online video’s explosive growth has been well documented. American adults now spend more time watching video than they do on social media, and Cisco projects that 80 percent of all consumer Internet traffic will be video by 2019.

As hospital marketers, this is a trend you can’t ignore. Consumers are looking online for answers to their health questions, and if they don’t find them at your health system, they’ll find them somewhere else.

Used effectively, video can be a powerful tool in your marketing arsenal, helping you rank highly on Google, meeting your community’s needs, raising brand awareness, and driving traffic to your website, where you can convert prospective patients into real ones.

Posted by Nigel Edelshain
On June 8, 2015
Video

With so much healthcare competition these days, everyone’s looking for an edge. If your hospital isn’t using online video to reach prospective patients, it might be just what you need to get a step ahead.

How to use video in your hospital’s email marketing

How do people view videos on their smartphones?

6 reasons to use video in your hospital marketing

The value of video to your hospital’s online presence

5 reasons why video can be the key to your hospital’s growth

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