- Posted by Nigel Edelshain
- On April 22, 2015
- Industry changes, Social media
If you’ve been keeping up with the social media news scene, you’ve probably noticed a flurry of updates from Facebook and Twitter in recent weeks. If you haven’t been able to find the time to read up on all of them, don’t worry—each one signals good things for your social presence.
Facebook and Twitter didn’t become the biggest names in the game by sitting around, but by listening to their users in order to deliver the best user experience around. Hospital marketers can learn a lot from these changes as they seek to strengthen their brands, outperform their competitors, and attract prospective patients on social media because each one reflects what users really want to see when they go online or open up an app.