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Build Relationships with Facebook Messenger

  • Posted by Catherine Valentine Rosario
  • On July 9, 2019
  • Facebook, Social Media Marketing

Facebook Messenger, the “new” email?

Many marketers are saying that Facebook Messenger is the “new” email. Don’t get me wrong email marketing still delivers the greatest ROI as confirmed by the 2018 Email Marketing Census, conducted by Econsultancy in association with Adestra, but messenger open rates within the first hour are almost four times higher than email’s average open rate.

“Facebook Messenger boasts open rates of 70 to 80% within the first hour, which is almost four times higher than email’s average open rate of 20.81%!”

Part of the reason for these high open rates is because messenger gives you the ability to target certain users by selecting certain tags or audience demographics.

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Social Media: How often should you post?

  • Posted by Catherine Valentine Rosario
  • On June 18, 2019
  • Facebook, Social media, Social Media Marketing

Social media is a critical online marketing tool for small and local businesses. In fact, according to eMarketer, 53% consider it to be their primary tactic!

Do you know the optimal number of times you should post each day?

Read More
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