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Nobody advertises in print magazines anymore!

  • Posted by Nigel Edelshain
  • On February 12, 2016
  • Custom publishing, Print magazines

The rise of ad blocking technology has made the future of digital advertising very murky indeed, both for online publishers and advertisers.

Fortunately, reports of the death of print are no more true than reports of the death of Mark Twain in 1897. While advertisers scramble to find a solution for ad blockers, magazine media isn’t just enduring—it’s thriving.

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How to reach the most influential healthcare consumers

  • Posted by Nigel Edelshain
  • On February 1, 2016
  • Custom publishing, Print magazines

What does your ideal patient look like? I’d bet influence is an attribute you value highly.

Influential healthcare consumers have value beyond the potential to become patients. They’re those who make decisions for their families, or whose recommendations are trusted by their friends and loved ones. Their knowledge and experience make them a reliable source of information. The benefits of reaching them are multiplied because every one of them could mean multiple new patients for your hospital or health system.

But how do you reach these ideal consumers? Online targeting is powerful, but there’s no “influential” check box in Facebook’s ad manager or Google Adwords.

The answer is simpler than you may think: To reach super influential healthcare consumers, you need to invest in print.

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6 benefits of a custom magazine for a hospital

  • Posted by Nigel Edelshain
  • On January 22, 2016
  • Custom publishing, Print magazines

Print isn’t dead. In fact, it’s making a comeback.

As a medium, print is seen as more trustworthy than digital media, and as a content marketing approach, it lends its credibility to the brand that sponsors it. Here are some measurable benefits that make custom publishing one of the most effective tools in a hospital marketer’s arsenal.

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Healthcare’s newest content marketing approach

  • Posted by Nigel Edelshain
  • On December 1, 2015
  • Print magazines

As marketing becomes more and more digital, a familiar print media type has been making a comeback. Major brands from Airbnb to Uber use print magazines filled with branded content to raise brand awareness, connect with customers and employees and build communities.

There are a number of reasons why companies that do most or all of their business online rely on print as a crucial marketing tool—and why print can be just as effective for your hospital or health system.

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6 eyebrow-raising facts about print magazines (and their readers)

  • Posted by Nigel Edelshain
  • On October 23, 2015
  • Print magazines

Marketers everywhere are pouring more and more money into digital channels—even in healthcare, which as a whole lags behind other industries. There’s no reason to think that this trend won’t continue in 2016 and beyond, as marketers go where consumers go.

But even as digital grows, at least one print medium is still growing, too. More and more people are reading print magazines, and advertising in them continues to find success. Whether you’re thinking about running ads in local publications or customizing a branded print magazine, here are six facts from the latest Magazine Media Factbook that show print can still a powerful medium for your hospital.

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