Pay-per-click (PPC) advertising is a way of purchasing targeted online advertising based on a pre-determined rate for each time your ad is clicked.

This is a great alternative to buying ad space because you are only paying for clicks. At the same time, as with all approaches, there are some drawbacks as well.

Should your local business be running Pay-Per-Clicks ads? There’s a good chance you should. This post gives an overview of Pay-Per-Clicks (PPC) ads so you can decide.

Pay-Per-Click (PPC) is the advertising format popularized by Google (the #1 search engine in the world with 80% search market share—according to Search Engine Land). The name of these ads is “Pay-Per-Click” as you only pay for an ad when someone clicks on it. Each time someone clicks your ad you pay Google the agreed fee.