- Posted by Nigel Edelshain
- On April 17, 2015
- Personal brand management, Social media
These days, it’s hard to find a marketing blog post that doesn’t talk about brands. In the age of inbound marketing, public perception of an organization is often just as important as the products it sells.
There’s also a lot of talk about personal brands. Carving out your online identity and making it as strong as it can be is essential if you want future employers to find you and leave with a favorable impression. Having a killer resume used to be enough, but now you also need to optimize your LinkedIn profile and leverage your other social accounts if you want to maximize your chances of getting that next job.
All of that takes a lot of time, so unless you’ve learned how to live without sleep, there are probably aspects of your personal brand that could stand to be improved. One such aspect for many marketers is their Twitter account.