• Healthcare
  • Luxury
  • Local Business
  • Digital
  • Blogs
    • Healthcare
    • Local Business
  • About
  • Contact
  • Healthcare
  • Luxury
  • Local Business
  • Digital
  • Blogs
    • Healthcare
    • Local Business
  • About
  • Contact

How do people view videos on their smartphones?

  • Posted by Nigel Edelshain
  • On May 2, 2016
  • Mobile marketing, Video

The growth of video has been well documented. People spend more time watching video than they do on social media, and Cisco projects that 80 percent of all Internet traffic will be video by 2019.

Video usage on smartphones and tablets is growing even more quickly. Mobile video consumption is expected to surpass desktop consumption by the fourth quarter of 2016.

But while it’s clear that mobile video is growing at an incredible rate, it’s less clear how consumers are viewing video on mobile devices, especially smartphones. Which way do they hold their phones? Do they watch only short videos and leave longer ones for larger screens? And where are they watching?

Here are the answers to those questions.

Read More

What does the data say about your readers’ mobile habits?

  • Posted by Nigel Edelshain
  • On February 8, 2016
  • Mobile marketing

We’ve been doing some work recently on our next generation of digital magazines (more about that soon). It’s an interesting project as we’re trying to do things that push the “technology envelope.”

Last week as I was working on this project when a fundamental question struck me: “How do people actually read a magazine on their iPad anyway?”

If you’re involved in any kind of content marketing or app building this is an important question. You can’t really provide a great user experience if you don’t know how people view your content.

Being the data-driven engineer that I am, I could not just let this question go. I needed to find some quantitative research. This is what I found.

Read More

A 6-point mobile hospital marketing checklist

  • Posted by Nigel Edelshain
  • On January 15, 2016
  • Mobile marketing

Nearly two thirds of Americans own smartphones, including more than half of Americans over 55. Of those smartphone users, 62 percent have used their phones to look up health information.

Patients want to engage with their healthcare providers on their phones, but hospitals and health systems that haven’t adopted a mobile-first mindset are limiting their ability to do so, and most that have still have room to grow. Here are six areas to be mobile-friendly in 2016 and beyond.

Read More

4 ways you need to revamp your marketing for mobile

  • Posted by Nigel Edelshain
  • On December 4, 2015
  • Mobile marketing

We sure do love our phones.

  • 46 percent of smartphone owners “couldn’t live without” their phone (Pew)
  • 80 percent of millennials say their smartphone is the first thing they reach for when they wake up (Zogby)
  • 87 percent of millennials say their smartphone never leaves their side (Zogby)

We used to talk in digital marketing about designing for the “second screen”, meaning phones. But today we need to think of smartphones as our patient’s “first screen.” This means making your marketing look great on a phone even if that means it looks less great on a desktop.

New research from Google highlights where we need to focus our attention as marketers.

Read More
Search Blog
Recent Posts
  • Your Content: 20 Ways to Multiply Impact January 18, 2021
  • 7 Ways to Prepare for the Next Normal January 13, 2021
  • Wainscot Wins Gold in Digital Health Awards—Twice! November 23, 2020
  • TOP 6 HACKS FOR OPTIMIZING COVID-19 CONTENT November 15, 2020
  • The Power of Print November 4, 2020
Scroll

WAINSCOT MEDIA | PUBLISHING AND MARKETING SOLUTIONS

One Maynard Drive
Park Ridge, NJ 07656
Phone: (201) 571-2244
Fax: (201) 782-5319
Email: info@wainscotmedia.com

Call (201) 571-2244 for more information about strategic partnership opportunities with our digital agency.

Blog
  • Your Content: 20 Ways to Multiply Impact
  • 7 Ways to Prepare for the Next Normal
  • Wainscot Wins Gold in Digital Health Awards—Twice!
Connect
© 2020 Wainscot Media. All Rights Reserved.