- Posted by Nigel Edelshain
- On April 12, 2016
- Lead generation
A landing page is a web page with a singular focus. Landing pages are used to capture visitor information or sell something outright.
When someone visits your landing page, they can either leave the page altogether or they can do the one thing you want them to do, whether that is fill out a form or buy a product from you. They should not be able to do anything else!