- Posted by Nigel Edelshain
- On May 15, 2017
- Email marketing
Your email list is likely to contain customers of various ages and occupations, based in a number of locations and holding diverse sets of values. It will also feature people who have signed up to your emails at different stages of the purchasing process.
Segmenting your email list and providing tailored information for each group you define will help you to communicate more effectively with your customers. This has been shown to prompt higher click-through rates and, ultimately, improved sales.