Physician marketing: 10-steps to serious online results

Posted by Nigel Edelshain
On April 1, 2016
Blogging, Digital advertising, Email marketing, Online reputation management, SEO, Social media, Websites

This week I’ve been working on our new physician marketing programs.

As I worked on these future marketing packages I realized that we should not only describe what physicians need to do to boost results but also give them a clear plan of how to get started and how to grow.

This post gives an overview of the digital marketing areas that should be addressed by a medical practice and the order in which they should be tackled.

Posted by Nigel Edelshain
On June 29, 2015
Digital advertising

Between DVRs that let you fast forward through live TV and commercial-free streaming services like Netflix and Amazon Prime, most people don’t spend a lot of time watching commercials on TV anymore. It’s hardly surprising that they’d use similar technology to avoid advertising as they surf the web.

Ad blocking extensions aren’t new; Adblock Plus and AdBlock, the two most popular extensions, launched in 2006 and 2009, respectively, and between them they boast more than half a billion downloads. Until recently, their usage was mostly limited to desktop and laptop computers, but that’s changing as people spend more and more time on their smartphones and tablets.

What to do about ad blocking software

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