- Posted by Richard Iurilli
- On June 25, 2017
- Custom publishing
“Print is dead.” If you’ve heard it once, you’ve heard it a thousand times.
These days it’s impossible to go very long without reading or hearing about how smartphones and tablets are replacing printed materials. But while it’s 100% true in many respects, there’s one medium where print still reigns: magazines.
There’s a common belief that only older people read magazines. Even if you’ve read about how custom magazines drive online sales and web traffic, you may be hesitant to spend time planning and launching a custom publication for your organization for fear of a slow and steady decline as the Baby Boomers get older.