Social media is a critical online marketing tool for small and local businesses. In fact, according to eMarketer, 53% consider it to be their primary tactic!

Do you know the optimal number of times you should post each day?

According to most studies, once a day is the optimal frequency. You may think the more posts the better, but the saying that “there can be too much of a good thing” is true in the case of social media. If you post more than twice a day it is possible to overload your followers and see a drop-off in engagement. And at the very least you should be posting to social media three times a week.

Remember the key to a successful social media marketing campaign is to consistently post quality content that is relevant to your customers.

If you feel like you don’t have the time to dedicate to running a strong social media campaign, we can help! You can learn more about our digital marketing services here.