- Posted by Nigel Edelshain
- On July 19, 2019
Healthy Together, a custom publication created by Wainscot Media for RWJBarnabas Health, one of New Jersey’s largest healthcare systems, won two major Pyramid Awards from the Public Relations Society of America (PRSA) New Jersey Chapter.
Healthy Together won a coveted Best in Show award, as well as First Place in the magazines category.
Healthy Together is a 24-page quarterly magazine customized for 11 hospitals in the RWJBarnabas Health system and delivered to 1.75 million homes. Each issue includes news and messaging about the system as a whole as well as stories that are uniquely relevant to each local hospital and its community. The publication achieves both system-wide and local public relations and marketing objectives while connecting with individual readers and positioning RWJBarnabas Health as a trusted advisor and a leading source of health information and services.
Healthy Together’s engaging, reader-friendly design and editorial approach allow RWJBarnabas Health to cut through the mass of healthcare marketing messages in New Jersey. The Best in Show Pyramid Award cited Healthy Together as “the anti-corporate/hospital magazine.”
“It’s a tremendous honor to be recognized by our peers for our team’s hard work and dedication to ensuring this magazine accomplishes its important goals,” said Mark Dowden, CEO of Wainscot Media. “We strive to improve readers’ lives by inspiring them and helping them understand their health, any challenges they may be facing and their care options. Healthy Together is a prime example of that vision in action.”
To learn more about Healthy Together, visit www.rwjbh.org/patients-visitors/publications