Just over half (55.9%) of respondents said they use a third party tool to help manage their social media accounts. If you don’t already use one, don’t let cost scare you away- there are many no-cost options available from companies like HootSuite; on the more sophisticated end there’s Hubspot, which combines multiple tools with a focus on inbound marketing (more on that below).

Today’s small business marketers realize the important of creating content like blogs and videos in their marketing: more than half have a company blog and over a third (35.2%) use YouTube. Creating content that attracts visitors to your site- “inbound marketing”- is a great way to not only increase your audience but to keep them engaged. If you want to learn how to optimize your video posts’ performance in search engines, check out our post on video SEO here.

If you want to see how things have changed in the past year, check out last year’s infographic here.