- Posted by Nigel Edelshain
- On March 18, 2014
Do you guest blog? Have you considered it? If you’d like to build traffic to your website you may want to give serious consideration to guest blogging.
Bamidele conducted his guest blogging research on himself and his blog. He wrote 31 blogs posts in one week (no need to do this many in one week but that was Bamidele’s experiment), and 28 of these 31 blog posts were accepted and published. His results were as below:
The result of the challenge was an increase of 100+ daily visitors from search just 10 days after the challenge, and a total increase of around 60,000 visitors from search just 6 months after the challenge. That works out to be around 2,000 visitors per guest post in 6 months from publication.
Bamidele notes this traffic increase did not come from people clicking through from his articles to his site but from search traffic created by the links he included in his guest posts. Bamidele notes he’s gotten only about 150 direct visits from these same posts so the goal is to build links, and hence authority, with the search engines.
His traffic went from about 6,000 visits per month before this guest posting experiment to 16,000 visits per month 6 months after the his experiment.
So how do you find places to guest blog? Here are some ideas:
- If you already know people in your industry, start with them. Guest blogging on someone else’s blog requires some selling. You need to be approved by your host. This will of course be much easier if the other person already knows you.
- You can figure out where well-known bloggers in your industry guest blog and follow in their footsteps. Simply Google the bloggers name and the words “guest post” to see which sites they have guest posted on. You could do the same for your competitor’s names too to see where they have posted.
- Alltop or Technorati: these are both large directories of popular blogs in every industry. You can simply search for your industry and find the top blogs in your area.
Once you’ve identified blogs you may want to guest post on you need to get them to agree! This comes down to basic personal selling. Some tips to make this easier:
- Make sure you read through the blog before speaking to them. Get a sense of the type of content they post. It’s quite frustrating to be approached by someone that has not done this basic homework.
- Research which content does best on the blog you are considering. You can infer this by seeing which posts get the most comments.
We are looking for guest bloggers that can help local businesses with marketing advice. So if you want to do some guest blogging please contact us here.