- Posted by Nigel Edelshain
- On August 20, 2012
Even though the names are strange, these tools can be quite helpful for a local business trying to manage multiple social media accounts.
Both TweetDeck and HootSuite are third-party software products that organize and update multiple social media profiles like those on Facebook, Twitter and Linkedin. Managing social media campaigns can become quite time consuming but these tools can help.
You can also download the Chrome app to run the client directly from your browser. TweetDeck’s multi-column interface is easy to navigate and displays all of your profiles for Twitter and Facebook on one screen. You can update any profile from the application without having to navigate between multiple web pages.
What Is HootSuite?
HootSuite features free tools that are similar to those found on TweetDeck. This Twitter client runs from your Internet browser and integrates nicely with Google Chrome and Mozilla Firefox. The browser-based environment offers several benefits, such as fast operation speeds, limited system requirements and access to multiple user accounts on social media sites. The interface is organized into tabs for viewing your profiles.
You can schedule updates for all of these profiles and add multiple users. HootSuite is also designed to work for teams within a company allowing each person to contribute to the work of managing multiples social media accounts.
For a low monthly fee, you can gain additional features from HootSuite Pro. This premium client integrates with Google Analytics and Facebook Insights (Facebook’s analytics platform that can show you metrics for your Facebook business page) for managing your marketing campaigns. One of the most attractive features of HootSuite Pro is the bulk scheduling of up to 50 updates at once.
Communicating with customers and keeping them informed are two key components of online marketing campaigns. TweetDeck and HootSuite can help you manage all social networking profiles to save you time and simplify the process – even if they have strange names.