- Posted by Nigel Edelshain
- On August 27, 2012
Local businesses that use Facebook may have noticed significant changes in the layout and design of their business page recently. The new layout, “Facebook Timeline”, was made mandatory for all business pages on March 30, 2012.
Facebook designed “Timeline” to offer consumers a cleaner interface and easier scrolling experience. For local businesses, Timeline offers several useful features that used effectively can help to enhance online marketing efforts.
Businesses are now allowed to post a large banner-style “cover photo” with the dimensions of 351 by 851 pixels at the top of their pages. You can use the cover photo to share a big image of your brand/company. This is a large image so the viewer’s eye will be drawn here immediately so this image needs to be chosen carefully.
- Price or purchase information, such as “40% off” or “Download it at our website”
- Contact information, such as web address, email, mailing address or other information intended for your Page’s About section
- References to user interface elements, such as Like or Share, or any other Facebook site features
- Calls to action, such as “Get it now” or “Tell your friends”
Your “profile photo” is located at the bottom left corner of your cover photo. The profile photo is set out by a white border to avoid visual interference with the cover photo. It’s a great idea to use your brand’s logo or a well-known product as your profile photo. Your “profile photo” is the photo that will be associated with all your posts and that your page’s fans will see attached to your posts in their own news feeds.
Facebook applications (apps) were previously hidden under tabs. Now apps have moved to a prominent position on the top right of the page. They appear as small photos with descriptive text below them. You must display the Photos app, but you have free reign to organize other apps that your company uses in the way that best fits your needs. Creative app use and development now presents an opportunity for local businesses looking for a marketing edge.
Facebook developers listened to users who wanted to pin posts to the top of their profiles. In “Timeline”, you can choose the most important post of the week and pin it so that it is the first thing visitors see when they come to your page. This gives you the opportunity to keep important offers or news from getting pushed down your page and potentially missed by a visitor.
If you use a personal Facebook page, you may have noticed that the company now highlights milestones such as birth, marriage and graduation with large, block-style posts that span the width of the profile. Your company can also highlight major steps in your business by creating and posting milestones. Milestones give you the opportunity to engage consumers by drawing them into your company’s story.