- Posted by Nigel Edelshain
- On April 8, 2015
- Email marketing
An autoresponder is a mass email program with the ability to send a series of emails automatically in the order you specify.
Considering email marketing offers a roughly $40 return on investment (ROI) for every $1 spent (according to the Direct Marketing Association) and lead nurturing emails, like those from an autoresponder, generate an 8% click-through-rate compared to general emails which generate a 3% click-through-rate (according to Hubspot), it’s quite possible you will want to understand what an autoresponder could do for your local business.