Email segmentation–why do it?

Posted by Nigel Edelshain
On April 7, 2016
Email marketing

According to the Direct Marketing Association email marketing offers a roughly $40 return on investment (ROI) for every $1 spent. Compared to the $17 ROI of SEO marketing and the mere $2 ROI of banner ad marketing.

Email is an essential component of any company’s marketing repertoire. It boosts sales, cultivates customer loyalty, and provides a high return on investment. But it is important to remember that not all email campaigns are created equal.

When it comes to crafting effective email campaigns, list segmentation is a powerful tool. Email segmentation refers to the practice of dividing (or “segmenting”) your email database into various small groups.

Posted by Nigel Edelshain
On April 6, 2016
Email marketing

Email marketing is the power tool in a local business’s digital marketing toolbox.

In their research MarketingSherpa estimates email ROI as 119% but even higher for smaller businesses (with less than 100,000 email addresses), in this case ROI is 139%.

When it comes to email marketing, an e-newsletter is a tried-and-true way to keep in touch with your prospects and clients until they are ready to buy.

But how can you create an e-newsletter that people will actually read?

Posted by Nigel Edelshain
On April 5, 2016
Email marketing

None of us are short of emails to read. So when you’re a local business owner sending your own email what can you do to improve the chances that your email is opened, read and some nice people actually take the action you want?

Posted by Nigel Edelshain
On April 4, 2016
Websites

In your local library, you’ll find many different kinds of books, including textbooks, novels, guidebooks and dictionaries. While all of these things are books, they are different from one another, organized in different ways and used for different things.

This same principal applies to Internet content. The type of content you create will depend on the purpose of your content as well as your target audience.

Two of the most common types of Internet content are blog posts and website pages. It’s easy to get the two things confused and for good reason. Both are actually web pages but they do have some characteristics that make them different and more importantly help you achieve your business goals in different ways.

Posted by Nigel Edelshain
On April 3, 2016
Websites

There are more ways than ever to build an inexpensive website for your local business. However, just because you can put together a basic website using some of the new template-driven tools does not necessarily mean you should.

Websites are the “hub” of all your marketing efforts. Nearly every piece of marketing you carry out today, be it a postcard mailing or an event, have a chance of driving a potential customer coming back to your website.

Posted by Nigel Edelshain
On April 2, 2016
Digital strategy

If you’ve bought into the program and decided you need to take your digital marketing to the next for level for your local business. Where should you start? There are so many options it can be quite overwhelming.

Here’s my best shot at answering that question. Here are 7 steps you should take to go from “zero to hero” with your digital marketing—in approximate order:

Posted by Nigel Edelshain
On December 21, 2015
Websites

We relaunched this website a few months ago and we learned plenty by doing that. I’m pretty satisfied with the way the site ended up but getting there was no cakewalk. Even though I’ve been involved in many website projects before rebuilding our own sites always seems to have its own nuances.

This post lays out six lessons learned from this project and other previous website builds. My hope is one of them will save you a lot of time, money or energy.

Posted by wainscot
On December 11, 2015
SEO

Google is the new Yellow Pages.

Your local business needs to show up prominently in Google for the keywords your customers use. But gaining those top spots in local search is competitive.

This post discusses 7 steps that will move your business to the top of local search results so you can take full advantage of the way today’s consumers shop for goods and services.

Posted by Nigel Edelshain
On August 24, 2015
Social media

Social media marketing can be a great way for marketing local businesses to attract customers and build brand awareness.

Many local businesses already conduct social media marketing campaigns on Facebook. While most business owners are familiar with or have at least heard of Pinterest, many are still in the dark about the details of using it for their marketing.

Pinterest is designed to work as an online cork board for consumers. Users can “pin” photos from practically any website in the world to their online “boards”. These virtual cork boards are then displayed to the user’s followers. Some consumers also share their Pinterest boards publicly, meaning that almost anyone with Internet access can view them.

Page 3 of 6‹1 234 5 ›»

Scroll

Email segmentation–why do it?

Email newsletter tips

6 Tips for Local Email Marketing

What’s the difference between a blog and a website?

How to build a great website for a local business

How to take your digital marketing to the next level

6 practical lessons from our new site launch

7 steps to search results you will love

WAINSCOT MEDIA | PUBLISHING AND MARKETING SOLUTIONS