Social media marketing can be a great way for marketing local businesses to attract customers and build brand awareness.
Many local businesses already conduct social media marketing campaigns on Facebook. While most business owners are familiar with or have at least heard of Pinterest, many are still in the dark about the details of using it for their marketing.
Pinterest is designed to work as an online cork board for consumers. Users can “pin” photos from practically any website in the world to their online “boards”. These virtual cork boards are then displayed to the user’s followers. Some consumers also share their Pinterest boards publicly, meaning that almost anyone with Internet access can view them.