- Posted by Nigel Edelshain
- On April 10, 2016
As the Internet matures, we’re seeing an evolution in how people search the Web.
People are searching for longer more specific phrases vs. single words. So for example I might search for “best beer pub near Montvale NJ” vs. “pub”.
As searchers, we are learning that search engines like Google are getting smarter and that these more specific searches turn up results that are more relevant to us. We can find what we want more quickly by using these longer searches. These longer searches are what Internet geeks call “long tail keywords”.