- Posted by Nigel Edelshain
- On December 4, 2015
- Mobile marketing
We sure do love our phones.
- 46 percent of smartphone owners “couldn’t live without” their phone (Pew)
- 80 percent of millennials say their smartphone is the first thing they reach for when they wake up (Zogby)
- 87 percent of millennials say their smartphone never leaves their side (Zogby)
We used to talk in digital marketing about designing for the “second screen”, meaning phones. But today we need to think of smartphones as our patient’s “first screen.” This means making your marketing look great on a phone even if that means it looks less great on a desktop.
New research from Google highlights where we need to focus our attention as marketers.