- Posted by Nigel Edelshain
- On January 25, 2016
- Social media
Hospitals have realized that when it comes to interacting with patients and prospective patients online, social media can’t be beat.
Virtually every hospital in the United States has some sort of social presence these days. One study found that 94 percent of hospitals have Facebook pages, while the Mayo Clinic shows that around 64 percent have Twitter accounts. That makes social media a much more competitive space than it was a few years ago—hospitals need to optimize the ways they use social platforms to maximize engagement.
To help, we looked at some of the hospitals with the biggest Facebook and Twitter followings to see what they’re doing right and found seven examples we’d click “like” on.