I’m presenting a webinar in 2 weeks on the subject of hospital blogging. I thought I’d start the presentation by talking about the benefits of publishing a blog.
I’m sure you’re already aware that blogging takes a bunch of time. If something is going to soak up so much of our most valuable resource then it should really pay off.
So I got to work looking for data to show the benefits of blogging, especially the ROI. This post covers my findings.