- Posted by Nigel Edelshain
- On February 26, 2016
SEO is a complicated beast. You have to worry about where your hospital ranks in organic results as well as where physical locations and even individual doctors rank in local results.
To make matters worse, the game keeps changing every time Google updates its algorithm. In 2015, we saw the mobile-friendly update, a Panda quality filter update, the RankBrain machine learning update and two more unnamed major updates in addition to hundreds of smaller updates. In 2016, we’ve already seen major changes to AdWords that push organic results down even further.
But most hospital marketers wear many hats. There simply aren’t enough hours in the day to become an SEO expert on top of everything else. Fortunately, there are many tools out there to help you evaluate and monitor the essentials. Here are some of the best.