- Posted by Nigel Edelshain
- On March 4, 2016
- Blogging, SEO
If you have a blog, you’ve probably tried targeting some of the top keywords for your hospital’s specialties. But targeting only top keywords isn’t the most effective strategy.
You could be missing out on a lot of potential traffic—and potential patients—because it’s hard to rank for top healthcare keywords. And even if you could rank for all of them, those top keywords still account for only a small percentage of all searches.
Enter long tail keywords. Long tail keywords—phrases of three or four or even more words—have less search volume overall than shorter keywords, but it’s often easier to rank for them and the users you acquire from them are usually more likely to convert.