- Posted by Nigel Edelshain
- On March 21, 2016
The world is full of online directories and review sites. There are literally thousands of them.
Your hospital, system, outpatient centers and physicians will be listed in many of these directories even if you didn’t request it. The goal of these sites is to amass data and gather traffic by being a source of that data so they will list you even if you don’t know about it.
This poses a big challenge for busy marketers as it’s up to you to make sure all your listings and reviews are accurate and represent your brand appropriately.