- Posted by Nigel Edelshain
- On February 4, 2017
If I had to bet on one thing you have not done, this would be it: I’d bet you have not developed personas of your patients.
I’d bet on this because I’ve developed a persona of you. My persona of you says you have very little time. And with very little time available this is a step in marketing it’s very tempting to skip. (I’ve skipped this step many times myself and I’m in marketing too.)