- Posted by Nigel Edelshain
- On November 8, 2012
If you’re trying to reach Millennial consumers – those Americans born between 1980 and 2000, approximately – you probably immediately think of using digital channels such as social media and mobile.
After all, the “Net generation,” as Millenials are sometimes called, grew up with the Internet and have an unprecedented facility with the online world. The Pew Research Center tells us just how “connected” Millenials are – “Millennials outpace older Americans in virtually all types of internet and cell use.” (source: Pew Research.)
You might think that traditional media has no place in your marketing mix if you want to reach this hyper-connected group. Think again. Compelling research compiled from different sources by the Association of Magazine Media shows that this group not only reads magazines, they value them as a credible source of information.