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7 tips for writing good blog posts when the excitement slips

  • Posted by Nigel Edelshain
  • On February 16, 2015
  • Blogging

Anyone who’s tried blogging for any length of time knows that it isn’t easy.

It may be at first, when you’re full of ideas and enthusiasm for your new project, but once you’ve written about your best ideas and all that enthusiasm wanes even just a little bit, it can quickly begin to feel like a chore.

You’ve read all about the benefits a blog can have for your organization and created an editorial calendar to help you stay focused and organized, but what you do in that moment when you can feel your motivation slipping away is far more crucial. Your new undertaking stands upon the edge of a knife—will you make it through to the other side or will your blog join countless others that became stale or abandoned?

The first thing to remember when this happens is that every blogger goes through the same experience. Don’t panic about your new project becoming a failure—keep reading for our tips on how you can continue creating top notch content even when you don’t think you can.

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14 steps in a website redesign

  • Posted by Nigel Edelshain
  • On February 11, 2015
  • Websites

Websites don’t last forever. More like a few years. Then it’s time for a redesign. And from my experience those redesigns can sure be challenging.

Here’s a checklist of items to consider when redesigning your website.

 

Planning

If you’re part of a larger organization, like a hospital, the planning stage can be long but it’s critical to the success of the project Here are some areas you need to consider in your planning.

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11 tips for making your email more compelling

  • Posted by Nigel Edelshain
  • On January 28, 2015
  • Email marketing

If you’re like most people, you probably end up with dozens, if not hundreds, of emails in your inbox every day. Most of the ones that aren’t from colleagues or friends likely end up in the trash, unopened and unread.

We don’t have to explain, then, why it’s so important to make your messages compelling if you want to run a successful email marketing campaign. But how exactly do you do that? How can you make your emails stand out from your competitors’ and countless others?

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Why should a hospital have a blog? It takes so much time!

  • Posted by Nigel Edelshain
  • On January 26, 2015
  • Blogging

Our world is constantly changing, and this fact is especially true when you’re a hospital marketer.

You’ve got to simultaneously promote your hospital’s brand online and off, design successful marketing initiatives, and educate your local community on important health issues, all while keeping senior hospital executives, doctors and heads of departments, and other stakeholders happy with both the measurable and immeasurable results of your efforts.

So where are you supposed to find the time to run a blog on top of everything else you have to do? And what are the real benefits of having one, anyway?

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Medical practice SEO, a necessity?

  • Posted by Nigel Edelshain
  • On June 5, 2014

A client recently asked us if they really needed to bother with SEO for their medical practice.

I have to say that my answer is “yes”. SEO really is a necessity for medical practices.

I know it’s annoying, but sadly it’s true. I know SEO seems complex and confusing and it takes a long time to kick in. So it’s something you’d probably much rather forget about. But the problem is it works.

Not optimizing your site for search engines these days is rather like saying you don’t want your practice in the Yellow Pages or the phone book. It would be like saying you want to keep your business a secret.

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Marketing your medical practice–get Google’s help

  • Posted by Nigel Edelshain
  • On May 29, 2014

There’s a lot of noise about social media but it’s almost certainly still Google that will help you most to market your medical practice.

Take a look at the traffic reports to your website. If your site is like the sites I’ve managed, you’re going to see something like half of your traffic coming from organic (free) search.

And apparently my experience is not unique (at all). Research from Conductor found that over a spectrum of websites organic search contributed 47% of the traffic.

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Your Medical Practice Marketing Needs an Annual Checkup

  • Posted by Nigel Edelshain
  • On May 20, 2014

Here’s a good way to keep on top of your practice’s marketing: Schedule an annual checkup.

Marketing is highly digital these days. And these digital environments change constantly. Every time there’s a change in one of these digital tools, say a change in Google’s search algorithm or Faceboook’s Edgerank algorithm (the one that decides which posts are displayed to users) this affects your marketing results.

These days changes occur every week. It’s not unusual for us to go onto Facebook on Monday and find a feature working one way and on Tuesday it works a different way.

What worked for your medical practice marketing a year ago may not work today. Unfortunately you cannot rest on your laurels.

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What’s an ideal patient, and why does my medical practice need one?

  • Posted by wainscot
  • On April 30, 2014

There are many digital avenues to consider when planning the online marketing for your medical practice.

When you add in print advertising (as we described in a recent blog post), and the number of things you need to do may seem overwhelming. The best way to cut through this complexity is to think about who you’re marketing to.

Recently, we told you about buyer personas. You might be wondering how this concept relates to medical practices. In the same way it’s important for a small business owner to know who’s going to buy their product, it’s important for you as a healthcare professional to know who’s going to become your patient.

The key to successfully marketing your medical practice is…your ideal patient.

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Medical practice marketing tip: Google yourself

  • Posted by Nigel Edelshain
  • On April 24, 2014

Google search results are your image.

What will a potential patient or referring physician see when they “Google you”?

What people see when they Google you is going to be their impression of your practice. It’s highly likely this is their first impression of you as patient behavior has adapted to the Internet and patients now look you up before deciding whether to book an appointment.

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How can magazines help with marketing for doctors?

  • Posted by wainscot
  • On April 22, 2014

These days, digital is fashionable. 

Everyone seems to be talking about the power of social media, email marketing, and blogging, which may leave you wondering if print is effective for medical practice marketing.

We believe the answer is “yes”. Print isn’t dead, and here are a few ways how advertising in magazines can help you grow your medical practice.

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