- Posted by Nigel Edelshain
- On February 23, 2015
- Email marketing
According to the Direct Marketing Association email marketing offers a roughly $40 return on investment (ROI) for every $1 spent. Compared to the $17 ROI of SEO marketing and the mere $2 ROI of banner ad marketing.
Clearly email has a lot of potential. We’ve seen hospital marketers use email to achieve many of their key goals. Email is key channel for hospital marketers but the reality is your email campaign is only as good as your email list.