Young people still read print magazines

Posted by Richard Iurilli
On June 25, 2017
Custom publishing

“Print is dead.” If you’ve heard it once, you’ve heard it a thousand times.

These days it’s impossible to go very long without reading or hearing about how smartphones and tablets are replacing printed materials. But while it’s 100% true in many respects, there’s one medium where print still reigns: magazines.

There’s a common belief that only older people read magazines. Even if you’ve read about how custom magazines drive online sales and web traffic, you may be hesitant to spend time planning and launching a custom publication for your organization for fear of a slow and steady decline as the Baby Boomers get older.

Posted by Richard Iurilli
On June 2, 2017
Blogging

“How often should I blog?” Type those words into Google and you’ll find more than half a billion-with-a-b results trying to answer that question. Everyone is looking for an answer to the same question, but with so many experts offering so much conflicting advice, it can be almost impossible to make sense of it all.

Coming up with a blogging plan can be an even bigger challenge for a hospital marketer. There are few hospital blogs to use as examples as you hone your own organization’s blogging strategy, and what works for a Fortune 500 company or for a small business might not be best for your audience.

Here’s how to design an editorial calendar that works for your blog.

Posted by Nigel Edelshain
On February 6, 2017
Productivity

I took the plunge a few years ago and I’ve never gone back. I have an empty email inbox.

My empty email inbox comes about from my adoption of Getting Things Done (GTD) system.

From my experience, the main benefits of getting your inbox to “zero” are:

You won’t miss important items. In the worst case, there will only be several items in your inbox at any one time (before you process them)—not hundreds of items or thousands
You will feel less stressed. Your brain will just feel better looking at a small list of emails versus an ocean

Posted by Nigel Edelshain
On January 30, 2017
Productivity

“Getting Things Done,” known as “GTD,” is a methodology for being more productive. It was developed by productivity consultant called David Allen. David’s book by the same name is a best seller.

GTD takes a systematic approach to productivity. It’s not a book of time management tips, rather a process that you follow.

Posted by Nigel Edelshain
On June 10, 2016
Blogging

I’m presenting a webinar in 2 weeks on the subject of hospital blogging. I thought I’d start the presentation by talking about the benefits of publishing a blog.

I’m sure you’re already aware that blogging takes a bunch of time. If something is going to soak up so much of our most valuable resource then it should really pay off.

So I got to work looking for data to show the benefits of blogging, especially the ROI. This post covers my findings.

Posted by Richard Iurilli
On May 23, 2016
Email marketing, Video

Email marketing consistently shows one of the highest ROIs of any marketing platform—up to 4,300 percent!

Video, meanwhile, drives engagement and action on social media and landing pages. Adding it to email is a logical next step.

Unfortunately, inserting a video into an email isn’t like adding one to your website or Facebook page. Different email clients treat video in different ways. If you try to embed a video player in the message body, it simply won’t work in most popular clients.

That doesn’t mean you can’t use video in your email marketing, though. Here’s how to do it.

Posted by Nigel Edelshain
On May 16, 2016
SEO

I’m using our website as a Guinea pig. This is the first post based on my findings from that work.

This week I was researching how to choose keywords for our site based on the technique described in this post by Robbie Richards. The approach that Robbie recommends uses an SEO tool I had heard of but not used called SEMrush.

The findings from the audit were surprising. My guess is there’s a good chance that you may learn something valuable about your website if you followed the same process.

Posted by Nigel Edelshain
On May 6, 2016
Email marketing

We’ve been discussing ways to grow our email lists.

A little “bell” in the back of my mind jingled and reminded me about pop-ups as a mechanism to increase the speed at which we accumulate email signups. The “pop-ups” I am thinking about are those boxes that appear over what you are reading and make you an “offer you can’t refuse” in exchange for your email address.

But pop-ups are evil, right? No hospital marketer would ever use one. The only people who use those are sleazy marketers looking to make a quick buck.

Not only would they damage our brand they don’t even work. I would never enter my email address into a form after seeing a pop-up. However, being one for data-driven decisions, I could not help but do some research before deciding. This is a summary of what I found.

Posted by Richard Iurilli
On May 2, 2016
Mobile marketing, Video

The growth of video has been well documented. People spend more time watching video than they do on social media, and Cisco projects that 80 percent of all Internet traffic will be video by 2019.

Video usage on smartphones and tablets is growing even more quickly. Mobile video consumption is expected to surpass desktop consumption by the fourth quarter of 2016.

But while it’s clear that mobile video is growing at an incredible rate, it’s less clear how consumers are viewing video on mobile devices, especially smartphones. Which way do they hold their phones? Do they watch only short videos and leave longer ones for larger screens? And where are they watching?

Here are the answers to those questions.

Posted by Nigel Edelshain
On April 1, 2016
Blogging, Digital advertising, Email marketing, Online reputation management, SEO, Social media, Websites

This week I’ve been working on our new physician marketing programs.

As I worked on these future marketing packages I realized that we should not only describe what physicians need to do to boost results but also give them a clear plan of how to get started and how to grow.

This post gives an overview of the digital marketing areas that should be addressed by a medical practice and the order in which they should be tackled.

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Young people still read print magazines

How often should you blog to be effective?

How to get an empty inbox

What is “Getting Things Done”? Can it make me more productive?

Hospital blogs: Are they worth writing?

How to use video in your hospital’s email marketing

How to choose keywords for your site without reinventing the wheel

Are email pop-ups evil or effective?

How do people view videos on their smartphones?

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