- Posted by Nigel Edelshain
- On February 8, 2016
We’ve been doing some work recently on our next generation of digital magazines (more about that soon.) It’s an interesting project as we’re trying to do things that push the “technology envelope”.
Last week as I was working on this project when a fundamental question struck me: “How do people actually read a magazine on their iPad anyway?”
If you’re involved in any kind of content marketing or app building this is an important question. You can’t really provide a great user experience if you don’t know how people view your content.
Being the data-driven engineer that I am, I could not just let this question go. I needed to find some quantitative research. This is what I found.