- Posted by Lee Lusardi
- On January 18, 2021
Creating top-notch content isn’t easy, and for many healthcare marketing teams, resources—time, money, talent—are chronically tight. Fortunately, you can reuse, recycle and repurpose content to streamline your workload and get results.
The key is to be intentional as you’re creating your marketing calendar. When planning a piece of content, follow the “rule of three”—i.e., envision at least two additional incarnations in which it can live. For example: