Facebook Messenger, the “new” email?

Many marketers are saying that Facebook Messenger is the “new” email. Don’t get me wrong email marketing still delivers the greatest ROI as confirmed by the 2018 Email Marketing Census, conducted by Econsultancy in association with Adestra, but messenger open rates within the first hour are almost four times higher than email’s average open rate.

“Facebook Messenger boasts open rates of 70 to 80% within the first hour, which is almost four times higher than email’s average open rate of 20.81%!”

Part of the reason for these high open rates is because messenger gives you the ability to target certain users by selecting certain tags or audience demographics.

Building relationships and more

As a result of high open rates, Facebook Messenger is quickly becoming a popular marketing tool. Through messenger you can build lasting relationships by being able to have real conversations with your customers. It also provides businesses the platform to:

• Nurture leads
• Educate prospects and customers
• Provide value
• Promote events
• Sell more products or services
• Increase brand awareness

Facebook provides a great messenger overview on its site including case studies, news and best practices. It’s a great starting point and resource for businesses that are just starting out on messenger.