- Posted by Nigel Edelshain
- On November 26, 2013
Once you commit to setting up a blog and have been writing it for a while this question inevitably creeps into your mind.
According to our friends at HubSpot, (who have some of the best data out there as their software tracks metrics for thousands of small businesses) you need to blog at least once-a-week if you expect your blog to help you grow your practice. Hubspot data shows that 66% of businesses that blog once-a-week report gaining a customer from their blog
If you want to boost your customer acquisition chances, then you take the next step to blogging 2-3 times per week. Blogging 2-3 times per week gets you most of the benefit of blogging it seems with 70% of businesses that blog this frequently acquiring a customer through their blog.
And if you blog daily, you’ve pretty much got Pareto covered (the old 80-20 rule) with 78% of businesses that blog daily securing a customer from their blog.
OK, so we should all blog daily or maybe multiple times a day. Done deal.
So another way at looking at the question of “how often should I blog” is “how often can I provide useful information to my readers?” If you think of blogging like dropping emails to a good friend, once to a couple of times a week is probably more realistic than every day for most of us. When you email friends you want to make sure that all the information you send is useful. The same yardstick needs to be applied to your blog readers. Don’t publish just for the sake of keeping your blogging frequency up.
And finally, when considering how often you should blog, keep in mind that consistency is very important. You should post your blogs on a regular schedule so that your readers can anticipate when you will publish. With blogs, as with newspapers or magazines, readers like to know when they should expect something new from you. Are you a “daily” or a “weekly”? And when is your next “edition”. So whatever publishing frequency you decide upon try to publish at roughly the same time of the day or week every time.
Treat your blog readers as you would treat your friends. Send them as much useful information as you can but make sure it really is useful.