- Posted by Nigel Edelshain
- On November 24, 2013
Many medical practices still don’t have a blog. In fact, many practices we speak to don’t fully know what a blog is or why they would want one.
So why would you want a blog?
A blog is a web publishing tool. Because a blog is an easy-to-use publishing tool it makes updating simple. The more your blog is updated, the more “Google love” it gets, and if your website sits on the same domain (web address) as your blog, the more “Google love” your website gets too. Having a blog is a sure way to move up the Google rankings.
Consumers are getting together in huge volumes on social media (including more than 1 billion users on Facebook). By linking your blog to your social media profiles, like Twitter and Facebook, you can put your content in front of potential patients each time you publish. Consumers now spend 20% of their time online reading content – it is one of the top activities on the Internet. Consumers are hungry for quality healthcare content. A blog gives you a great chance to attract consumers seeking information in your specialty.
Every time you interact with your readers, by responding to their comments on your blog or on your Facebook page or Twitter account, you have a chance to build your relationship with a current and or potential patient. With every interaction you, or your staff, have the chance to make your practice more human. You have the chance to come across as real people not a logo. This is one of the great opportunities of social media, making your practice more personal before you ever meet. Businesses that are run by real people are easy to like. If you run your blog and social media profiles like a real human, you will become very likable, very quickly.
By publishing content in your specialty you will quickly be viewed as an expert--in fact it’s surprising how quickly this happens. Anyone that publishes consistently will very soon be seen as an expert. On the Internet, consumers are often looking for very specific information – so you only need to become an expert in your niche. You don’t need to know everything about everything. You only need to know about your own specialty. It’s not as overwhelming as you might guess.
By setting up a blog and publishing quality content consistently, any medical practice can soon be known, liked and trusted by current and potential patients…And people buy from people they know, like and trust.