- Posted by Nigel Edelshain
- On January 27, 2014
In today’s world social media marketing is a must for every business, including medical practices. If you are a medical practice considering expanding your social media efforts, consider these 5 basic areas:
1. Educate patients
According to a recent Pew Internet study, 72% of Internet users reported searching for healthcare information online within the past year. Clearly consumers are looking for reputable medical information online. The goal of social media is to foster engagement. The way to do this is by providing useful information. If you consistently provide useful and interesting information consumers will take note.
2. Accumulate online reviews
In today’s world, consumers use the Internet to make choices about everything, and that includes choosing what doctor to visit, according to Pew, 44% of internet users look online for information about doctors or other health professionals.
3. Gather Market research
Many social media networks, particularly Facebook, allow you to collect detailed demographic and sociographic information about those following you. You can use this information to hone your social media marketing techniques in order to identify new groups of potential patients and tailor your outreach efforts to specific groups.
4. Promote your practice
You need to let your patients know why your practice is the best but on social media always blend this with consumer engagement and interaction. A bit of self-promotion is a sound marketing practice but if you go overboard patients will view your posts as nothing more than spam.
5. Keep Aware of Patient Privacy
Exercise caution when it comes to patient privacy. Never share information about specific patients on social media websites. It’s surprising sometimes what patients will share in these places but take individual cases offline for the appropriate follow up.
When carried out effectively social media marketing can be a powerful tool for medical practices.