- Posted by Nigel Edelshain
- On April 17, 2017
- Email marketing
Research consistently shows that email produces the highest ROI of all digital marketing techniques.
But this ROI will not happen by accident. You will only get these results if your emails contain great content, are well designed and meet all the correct technical standards (for example being responsive so they look great on smartphones.)
But how can you keep up with the ins and outs of email marketing in these rapidly changing times? Not surprisingly our answer is to read blogs, blogs dedicated to email marketing.
Here are 4 great email marketing blogs that we read that we think you should read as you up your email game (and come back to our blog too, please!)
The basis of most emails is great content (even in a promotional email you need great copy.) One of the best blogs on the planet for learning about online content development is CopyBlogger. The blog has a section dedicated to email marketing here.
Hubspot popularized the term “inbound marketing”. Originally email was not a part of that equation but several years ago Hubspot added email to their capabilities and started blogging about it too. Hubspot has always been a prolific producer of content and they have applied the same zeal to their email marketing blog. It’s is a great resource for real-life case studies, templates and examples.
3. Return Path
Once you start to get the hang of things, head to the Return Path blog. Learn about metrics, email automation, optimization, deliverability and more. Return Path is more geared towards email marketing professionals but there’s a lot of great information there for small business owners that already understand the basics.
A better resource for those at the advanced level, Litmus dives deep down the rabbit hole into the subtle nuances that make one email marketing campaign outperform another. Focusing on testing & analytics, the Litmus blog covers the more technical aspects of optimization and advanced strategies for tracking ROI for individual campaigns.