Research shows that 98% of visitors to any website take no action, but if visitors return to a website they are 70% more likely to act, whether filling out a form, calling the business or making a purchase.
Retargeting is the process of showing online ads to people that have previously visited your website (or read your emails). You may have experienced retargeting for yourself when an ad for a website you recently visited showed up on another site.
Running a retargeting campaign is cost effective as it can help you secure more calls and visits to your business and build your email list.
Retargeting campaigns make great sense for any business running online advertising campaigns like Google AdWords(PPC), because they increase the return from your ad spend.