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WAINSCOT Health

Attracting New Patients

Montefiore Nyack Hospital teamed with Wainscot to promote its
breast center with an integrated digital and print marketing program.

Program Overview

•
Educational, easy-to-navigate microsite breastcare.health, which won Gold in the 2022 Healthcare Digital Marketing Awards
•
Integrated Patient Journey Marketing program to capture leads
•
Automated email marketing program to follow up with those leads (another Gold winner in the 2022 Healthcare Digital Marketing Awards)
•
Digital, print and radio ads to promote the microsite and drive users to lead-capture tools
•
Print newsletter targeting existing patients as well as breast-care and other prospects
"Wainscot’s content expertise is second to none. From microsites and digital ads to our ongoing print newsletter, we've been pleased with all the work they’ve done for us."
Lauren Malone,
Senior PR/Marketing Director, Montefiore Nyack Hospital

Next Healthcare Project →

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