Using patient journey marketing, you can acquire more qualified patients for clinical service lines, achieving a higher return on investment than traditional campaigns and a much faster time to market.
The Power of Journey Marketing
Journeys are one of the hottest trends in marketing, achieving superior results and reduced costs through a combination of personalized, consistent engagement with consumers and prospects and improved automation.
The numbers are impressive: 54% greater return on marketing investment, 56% more cross- and up-sell revenue, 3.5 times greater referral revenue and an 18-times-faster average sales cycle.
Overview of a Typical Journey
Patient journey marketing uses rich content, automation, personalization and segmentation to advance healthcare consumers to appointment setting, diagnostic capture and appropriate care.
Quick, Easy & All-Inclusive
Now there’s a way to implement patient journey marketing quickly and easily. Each patient journey from Wainscot Health is all inclusive—a turnkey marketing automation and content solution that addresses the key aspects of the patient acquisition process without the overhead or complexity of similar systems.
Secure, scalable architecture allows your organization to launch and generate real results quickly.
For each selected therapeutic area, you get a turnkey system of technology, content and measurement—everything you need to start acquiring new patients quickly.
Included Turnkey Services
- Journey strategy
- Content and user experience design and development
- Web and marketing technology implementation
- Quality assurance
- Technical support and hosting for all systems
- Account and project management
- Search engine optimization
- Pay-Per-Click (PPC) marketing
- Additional custom web or marketing automation development
- Additional content development
- Social advertising
- Print marketing
- Email campaign creation and delivery
- Third-party system integration, such as CRM and EMR
Get Started Now on the Road to Success
Getting started with patient journey marketing needn’t be difficult. Contact Wainscot Health to get ahead of the curve and start acquiring new patients today.