- Posted by Nigel Edelshain
- On July 16, 2019
Finding and implementing the best keywords for your business will bring more relevant visitors to your website.
Google uses keyword phrases to decide which user searches are answered by information contained on your website and hence when and where to rank your business in search results.
As Moz points out, knowing and understanding the ways in which customers search for a product or service like yours can also have positive ramifications across the whole of your marketing strategy over-and-above your SEO.