How to find keywords for your local business

Posted by Nigel Edelshain
On July 16, 2019
SEO

Finding and implementing the best keywords for your business will bring more relevant visitors to your website.

Google uses keyword phrases to decide which user searches are answered by information contained on your website and hence when and where to rank your business in search results.

As Moz points out, knowing and understanding the ways in which customers search for a product or service like yours can also have positive ramifications across the whole of your marketing strategy over-and-above your SEO.

So, how do you find the best keywords for your business? Here are the steps you need to take to get started.

Posted by Nigel Edelshain
On June 25, 2019
SEO

Internet directories are very important to your website ranking but not all local business owners have woken up to this reality.

The most important directory for search ranking is Google My Business (surprise, surprise!) but there are many other important sites, as well as hundreds that can boost your search ranking.

The information you add to your business listings needs to be appealing to both search engines and potential customers. Here are a few essential components every business listing should include.

Posted by Nigel Edelshain
On June 12, 2017
SEO

What I mean by “Google Juice” is how attractive your website is to the search engine and hence how high it will rank you.

When you consider that most websites I’ve ever seen get more than 50% of their traffic from Google, you can see that making your site attractive to Google is a good business move.

The latest research from Moz shows that 14% of your “Google Juice” is based on what SEO consultants call “on page factors”. These are factors you can control on your website.

Here are 3 “on page factors” that are very important and a great place to start when optimizing your website for Google.

Posted by Nigel Edelshain
On May 22, 2017
SEO, Websites

The title you give to each web page on your site is important.

Your page title is important as it’s still one of (if not the #1) “onsite” factor used by Google to determine where to rank your web page in search results.

Your title also determines whether a human being will click on your page when it shows up in Google search results. Using the correct words in your page title will result in more people coming to your website.

Here’s a quick summary of what you need to know about web page titles.

Posted by Nigel Edelshain
On April 3, 2017
SEO

One of the core types of content that most local businesses should consider having is a blog. A blog is a great place to start your content development because posts are not too overwhelming to produce and a well-maintained blog gets you a lot of “SEO juice”.

Here are some tips on making your blog posts attractive to search engines.

Posted by Nigel Edelshain
On May 16, 2016
SEO

I’m using our website as a Guinea pig. This is the first post based on my findings from that work.

This week I was researching how to choose keywords for our site based on the technique described in this post by Robbie Richards. The approach that Robbie recommends uses an SEO tool I had heard of but not used called SEMrush.

The findings from the audit were surprising. My guess is there’s a good chance that you may learn something valuable about your website if you followed the same process.

Posted by Nigel Edelshain
On April 11, 2016
SEO

When I say “Google” to some local business owners they immediately think of a search engine. But that is only one of a multitude of web-based tools Google now provides. One of the most important of these “other” Google tools is Google Analytics.

Google Analytics has become the de facto standard for tools that track the traffic on your website (and blog). Google Analytics rather took over this market (at least as far as small businesses are concerned) as it’s free and it’s good. Quite a combination.

Posted by Nigel Edelshain
On April 10, 2016
SEO

As the Internet matures, we’re seeing an evolution in how people search the Web.

People are searching for longer more specific phrases vs. single words. So for example I might search for “best beer pub near Montvale NJ” vs. “pub”.

As searchers, we are learning that search engines like Google are getting smarter and that these more specific searches turn up results that are more relevant to us. We can find what we want more quickly by using these longer searches. These longer searches are what Internet geeks call “long tail keywords”.

Posted by Nigel Edelshain
On April 9, 2016
SEO

It seems to me that local SEO is a big opportunity right now for many local business owners.

Right now is the time to grab your share of the “Google pie”. Later may be too late.

Google’s search engine has been around 15 years now. It’s old news. It’s almost ancient in terms of today’s world of technology where changes occur overnight. Many opportunities in search have been fenced off by others at this point. But not so true for local search. And it’s these opportunities you should care about as a local business owner.

Posted by Nigel Edelshain
On April 1, 2016
Blogging, Digital advertising, Email marketing, Online reputation management, SEO, Social media, Websites

This week I’ve been working on our new physician marketing programs.

As I worked on these future marketing packages I realized that we should not only describe what physicians need to do to boost results but also give them a clear plan of how to get started and how to grow.

This post gives an overview of the digital marketing areas that should be addressed by a medical practice and the order in which they should be tackled.

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How to find keywords for your local business

Local SEO: Don’t let sleeping dogs lie!

3 places to find “Google Juice”

How to write a web page title

How to write blog posts for search engines

How to choose keywords for your site without reinventing the wheel

How to use Google Analytics

What are long tail keywords?

SEO for local businesses–the time is now

WAINSCOT MEDIA | PUBLISHING AND MARKETING SOLUTIONS