- Posted by Nigel Edelshain
- On August 17, 2015
- Custom publishing, Magazine advertising
In the digital age, it’s not uncommon to hear people question the feasibility of print advertising. There’s probably someone like that at your own hospital or health system, and that can make life difficult when it comes time to plan out your marketing budget.
The criticism is that magazines are an outdated advertising vehicle, especially when so much of your effort is focused on driving prospective patients to your website, where your carefully crafted copy and calls to action can convert them into actual patients.
The truth is that magazine ads are a better driver of web traffic than any other advertising medium. Here are four stats from the Association of Magazine Media’s latest Factbook that demonstrate just how effectively they target individuals who are concerned with their health and wellness and inspire them to take action.