Magazine ads can drive traffic to your website

  • Posted by Nigel Edelshain
  • On August 17, 2015
  • Custom publishing, Magazine advertising

In the digital age, it’s not uncommon to hear people question the feasibility of print advertising. There’s probably someone like that at your own hospital or health system, and that can make life difficult when it comes time to plan out your marketing budget.

The criticism is that magazines are an outdated advertising vehicle, especially when so much of your effort is focused on driving prospective patients to your website, where your carefully crafted copy and calls to action can convert them into actual patients.

The truth is that magazine ads are a better driver of web traffic than any other advertising medium. Here are four stats from the Association of Magazine Media’s latest Factbook that demonstrate just how effectively they target individuals who are concerned with their health and wellness and inspire them to take action.

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Advertising in print? Run multiple magazine ads to see the true benefit

  • Posted by Nigel Edelshain
  • On August 5, 2015
  • Magazine advertising

In the last six months, more Americans have read a magazine than used the Internet.

Don’t believe me? Check out this Pew Research Center report showing that 15 percent of U.S. adults aren’t online, compared to the 9 percent who haven’t read a print or digital magazine.

The number of consumers who still read print magazines and the influence magazines have on them clearly show that magazine advertising is still worth it—especially in the healthcare arena, where magazines drive more consumer action than the Internet, TV, and radio.

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Is magazine advertising still worth it?

  • Posted by Nigel Edelshain
  • On March 4, 2015
  • Magazine advertising

“The report of my death was an exaggeration” -Mark Twain.

If a magazine could talk it might well quote Mark Twain.

We live in a world where a new digital marketing platform seems to come out daily. But just because digital media and marketing tools are launched so frequently does not mean that existing media like print magazines stop working. One of the other interesting characteristics of marketing is that as everyone jumps out of an “old” medium (like print magazines) that medium starts to work better (for example test the effectiveness of hand written notes vs. email).

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