- Posted by Emily Beckman
- On March 25, 2021
Wainscot Media has appointed Lizette Chin as vice president, group publisher of the company’s Luxury Group. Chin’s responsibilities encompass Wainscot’s custom marketing programs for various retail and service industries; these include fashion, fine jewelry and watches, home design and furnishings, and travel and hospitality. Her portfolio also includes MR, a business publication that delivers news and insights to the menswear industry.
“In recent years Wainscot has created custom magazines for some notable luxury brands,” says Mark Dowden, president and CEO, “including Nonstop by Gulfstream for Gulfstream Aerospace, Travel Journal for Relais & Châteaux’s North American properties, and Safavieh Style for Safavieh Home Furnishings. While we’re especially well established as custom publishers in the fields of fashion and jewelry, we feel there’s a great deal of untapped growth for us in other industries. Lizette is here to lead that business development effort for Wainscot.”
“I’ve always had a customer-first mentality,” says Chin. “That’s part of Wainscot’s secret sauce, and it’s one of the reasons I saw a cultural fit with the company. Wainscot helps brands grow their business, and I’m looking forward to continuing Wainscot’s mission in other sectors of the luxury space.”
Chin started her media career in the fashion trade show business, working with Elyse Kroll, founder of ENK International. From there, Chin moved to Business Journals as advertising director, overseeing ad sales for MR, which is short for Menswear Retailing. She also led a team in launching MRket, which quickly became a dominant menswear trade show.
While running the MRket show, Chin also took on the role of publisher of MR magazine. She moved on to UBM with its purchase of Business Journals, and then worked at Liberty Fairs as VP of Quest, a special sartorial section within the trade show. Returning to UBM/Informa as president of menswear, she ran a large global trade show portfolio.
Dowden adds, “We see huge pent-up demand for luxury goods and services as the world emerges from the pandemic. There’s going to be a party—a new Roaring Twenties—and Lizette will be helping brands and retailers make the most of this new era.”