- Posted by Nigel Edelshain
- On April 17, 2017
- Email marketing
Research consistently shows that email produces the highest ROI of all digital marketing techniques.
But this ROI will not happen by accident. You will only get these results if your emails contain great content, are well designed and meet all the correct technical standards (for example being responsive so they look great on smartphones.)
But how can you keep up with the ins and outs of email marketing in these rapidly changing times? Not surprisingly our answer is to read blogs, blogs dedicated to email marketing.