“Mexican restaurant near me”
At one time this was an odd thing to type into Google but not any more.
The smartphone has made it very common to type this kind of phrase into Google. Google knows where we are based on our Smartphone’s GPS and can tell us which restaurants with Mexican food are nearby.
If you’re a local business this means that you need to show up for these “near me” searches.
The title you give to each web page on your site is important.
Your page title is important as it’s still one of (if not the #1) “onsite” factor used by Google to determine where to rank your web page in search results.
Your title also determines whether a human being will click on your page when it shows up in Google search results. Using the correct words in your page title will result in more people coming to your website.
Here’s a quick summary of what you need to know about web page titles.
Your email list is likely to contain customers of various ages and occupations, based in a number of locations and holding diverse sets of values. It will also feature people who have signed up to your emails at different stages of the purchasing process.
Segmenting your email list and providing tailored information for each group you define will help you to communicate more effectively with your customers. This has been shown to prompt higher click-through rates and, ultimately, improved sales.
The benefits of email segmentation are clear. But how to go about it? Here’s an overview of the 3 steps.
Customers are writing about you online whether you like it or not and potential clients are reading what they have to say.
You can dig your head into the sand and pretend the Internet does not exist but that’s not likely to help your business. The smart move is to take the reins and manage your online reputation so that an inaccurate picture of your business is not painted online.
One way to do this is by publishing a blog. Here a couple of reasons why a blog is probably a smart move for your business.
One of the core types of content that most local businesses should consider having is a blog. A blog is a great place to start your content development because posts are not too overwhelming to produce and a well-maintained blog gets you a lot of “SEO juice”.
Here are some tips on making your blog posts attractive to search engines.
According to research from Ignitespot, 61 percent of consumers bought something because they read about it on a blog.
A landing page is a web page with a singular focus. Landing pages are used to capture visitor information or sell something outright.
When someone visits your landing page, they can either leave the page altogether or they can do the one thing you want them to do, whether that is fill out a form or buy a product from you. They should not be able to do anything else!
Pay-per-click (PPC) advertising is a way of purchasing targeted online advertising based on a pre-determined rate for each time your ad is clicked.
This is a great alternative to buying ad space because you are only paying for clicks. At the same time, as with all approaches, there are some drawbacks as well.
Should your local business be running Pay-Per-Clicks ads? There’s a good chance you should. This post gives an overview of Pay-Per-Clicks (PPC) ads so you can decide.
Pay-Per-Click (PPC) is the advertising format popularized by Google (the #1 search engine in the world with 80% search market share—according to Search Engine Land). The name of these ads is “Pay-Per-Click” as you only pay for an ad when someone clicks on it. Each time someone clicks your ad you pay Google the agreed fee.
Google Analytics has become the de facto standard for tools that track the traffic on your website (and blog). Google Analytics rather took over this market (at least as far as small businesses are concerned) as it’s free and it’s good. Quite a combination.
