Your email list is likely to contain customers of various ages and occupations, based in a number of locations and holding diverse sets of values. It will also feature people who have signed up to your emails at different stages of the purchasing process.

Segmenting your email list and providing tailored information for each group you define will help you to communicate more effectively with your customers. This has been shown to prompt higher click-through rates and, ultimately, improved sales.

The benefits of email segmentation are clear. But how to go about it? Here’s an overview of the 3 steps.

Research consistently shows that email produces the highest ROI of all digital marketing techniques.

But this ROI will not happen by accident. You will only get these results if your emails contain great content, are well designed and meet all the correct technical standards (for example being responsive so they look great on smartphones.)

But how can you keep up with the ins and outs of email marketing in these rapidly changing times? Not surprisingly our answer is to read blogs, blogs dedicated to email marketing.

Here are 4 great email marketing blogs that we read that we think you should read as you up your email game (and come back to our blog too, please!)