- Posted by Catherine Valentine Rosario
- On July 30, 2019
- LinkedIn, Social media
Social media has become more than just a trend in society, for some, it has grown to be the primary way of socializing, networking and even conducting business. The sum of people who regularly use certain social media platforms is quite staggering. For example, in the first quarter of 2019, Facebook reported 2.38 billion users. Their subsidiary, Instagram, had an average of one billion monthly active users in 2018. LinkedIn, the world’s largest professional network, houses more than 630 million users.
LinkedIn in particular has promptly become a mainstream tool for businesses for a variety of reasons. Originally launched in 2003 to serve as an online social network, LinkedIn has now grown into a strong content platform.
While countless large-scale corporations and Fortune 500 companies have utilized LinkedIn to sustain their brand, the platform does not discriminate by size. Many smaller startups and local businesses have begun to exploit this new wave of networking. No business is too small to reap the benefits of a personalized profile and strong social network. In fact, with the right strategy, it could be what propels a local business to the forefront of a community.