3 Tips for Using LinkedIn to Grow Your Business

Posted by Catherine Valentine Rosario
On July 30, 2019
LinkedIn, Social media

Social media has become more than just a trend in society, for some, it has grown to be the primary way of socializing, networking and even conducting business. The sum of people who regularly use certain social media platforms is quite staggering. For example, in the first quarter of 2019, Facebook reported 2.38 billion users. Their subsidiary, Instagram, had an average of one billion monthly active users in 2018. LinkedIn, the world’s largest professional network, houses more than 630 million users.

LinkedIn in particular has promptly become a mainstream tool for businesses for a variety of reasons. Originally launched in 2003 to serve as an online social network, LinkedIn has now grown into a strong content platform.

While countless large-scale corporations and Fortune 500 companies have utilized LinkedIn to sustain their brand, the platform does not discriminate by size. Many smaller startups and local businesses have begun to exploit this new wave of networking. No business is too small to reap the benefits of a personalized profile and strong social network. In fact, with the right strategy, it could be what propels a local business to the forefront of a community.

Here are three tips on how local businesses can use LinkedIn to grow their business:

Posted by Nigel Edelshain
On July 16, 2019
SEO

Finding and implementing the best keywords for your business will bring more relevant visitors to your website.

Google uses keyword phrases to decide which user searches are answered by information contained on your website and hence when and where to rank your business in search results.

As Moz points out, knowing and understanding the ways in which customers search for a product or service like yours can also have positive ramifications across the whole of your marketing strategy over-and-above your SEO.

So, how do you find the best keywords for your business? Here are the steps you need to take to get started.

Posted by Catherine Valentine Rosario
On July 9, 2019
Facebook, Social Media Marketing

Facebook Messenger, the “new” email?

Many marketers are saying that Facebook Messenger is the “new” email. Don’t get me wrong email marketing still delivers the greatest ROI as confirmed by the 2018 Email Marketing Census, conducted by Econsultancy in association with Adestra, but messenger open rates within the first hour are almost four times higher than email’s average open rate.

“Facebook Messenger boasts open rates of 70 to 80% within the first hour, which is almost four times higher than email’s average open rate of 20.81%!”

Part of the reason for these high open rates is because messenger gives you the ability to target certain users by selecting certain tags or audience demographics.

Posted by Nigel Edelshain
On July 2, 2019
Email marketing

The 2018 Email Marketing Census, conducted by Econsultancy in association with Adestra, confirmed that email marketing delivers the greatest ROI out of all marketing channels. So it’s clear that email marketing works, but is it working for you?

If you feel your emails are falling short, here are five ways you can increase subscriber engagement.

Posted by Nigel Edelshain
On July 1, 2019
Email marketing

Research consistently shows that email produces the highest ROI of all digital marketing techniques.

But this ROI will not happen by accident. You will only get these results if your emails contain great content, are well designed and meet all the correct technical standards (for example being responsive so they look great on smartphones.)

But how can you keep up with the ins and outs of email marketing in these rapidly changing times? Not surprisingly our answer is to read blogs, blogs dedicated to email marketing.

Here are 4 great email marketing blogs that we read that we think you should read as you up your email game (and come back to our blog too, please!)

Posted by Nigel Edelshain
On June 25, 2019
SEO

Internet directories are very important to your website ranking but not all local business owners have woken up to this reality.

The most important directory for search ranking is Google My Business (surprise, surprise!) but there are many other important sites, as well as hundreds that can boost your search ranking.

The information you add to your business listings needs to be appealing to both search engines and potential customers. Here are a few essential components every business listing should include.

Posted by Catherine Valentine Rosario
On June 18, 2019
Facebook, Social media, Social Media Marketing

Social media is a critical online marketing tool for small and local businesses. In fact, according to eMarketer, 53% consider it to be their primary tactic!

Do you know the optimal number of times you should post each day?

Posted by Catherine Valentine Rosario
On June 12, 2019
Click Funnels, Digital advertising, Facebook ads, Lead generation, Marketing Funnels, Social media

Facebook knows more about its users than any other ad platform, period. And with over 2.38 billion monthly active users, this makes Facebook ads a powerful tool for reaching exactly who you want to reach—potential customers.

Here are some other stats that really show the power of the network:

74% of its users log in daily, and half of those users check Facebook several times a day
96% of its users access the network on a mobile device
35 minutes is the average time its users spend on the network a day

Posted by Nigel Edelshain
On June 12, 2017
SEO

What I mean by “Google Juice” is how attractive your website is to the search engine and hence how high it will rank you.

When you consider that most websites I’ve ever seen get more than 50% of their traffic from Google, you can see that making your site attractive to Google is a good business move.

The latest research from Moz shows that 14% of your “Google Juice” is based on what SEO consultants call “on page factors”. These are factors you can control on your website.

Here are 3 “on page factors” that are very important and a great place to start when optimizing your website for Google.

Posted by Nigel Edelshain
On June 5, 2017

Inbound links are still a significant factor in where your website ranks on Google search results.

According to the latest data from Moz links account for about 17% of your “Google Juice”, meaning the way Google sees how to rank your website in search results.

Most local business owners I speak to don’t understand links that well and certainly don’t know how to get links that will drive their site to the top of local search results in their niche. This post gives a brief explanation of both these points.

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How to find keywords for your local business

5 steps to engaging email

4 email blogs you need to read

Local SEO: Don’t let sleeping dogs lie!

3 places to find “Google Juice”

Link building for your local business

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