- Posted by Nigel Edelshain
- On February 16, 2015
Anyone who’s tried blogging for any length of time knows that it isn’t easy.
It may be at first, when you’re full of ideas and enthusiasm for your new project, but once you’ve written about your best ideas and all that enthusiasm wanes even just a little bit, it can quickly begin to feel like a chore.
You’ve read all about the benefits a blog can have for your organization and created an editorial calendar to help you stay focused and organized, but what you do in that moment when you can feel your motivation slipping away is far more crucial. Your new undertaking stands upon the edge of a knife—will you make it through to the other side or will your blog join countless others that became stale or abandoned?
The first thing to remember when this happens is that every blogger goes through the same experience. Don’t panic about your new project becoming a failure—keep reading for our tips on how you can continue creating top notch content even when you don’t think you can.
1. Integrate new types of content
Not every post on your blog has to be a lengthy magnum opus. Experiment with different media types and see how they’re received. Has a compelling video been making the round? Share it with your readers. Or make your own!
Instead of staring at a blank page for hours, gather a few team members to brainstorm a video post. Give a tour of your facilities or introduce your readers to key members of your team. You don’t have to create the next viral hit that tops YouTube to be successful. Videos and other media open up countless new opportunities.
2. Turn posts into series
Feel like you have more to say about some topics you’ve already covered but not sure how to bring them up again? Turn your old posts into the beginnings of new series. A single topic you’re especially passionate about could carry you through weeks of posts.
3. Write more
They say that when the going gets tough, the tough get going. “Write more” is the tip every writer loves to give and hates to hear, but there’s a reason why it’s so oft repeated. Don’t start and stop all the time. Sit down and force yourself to write a post, then come back to it a few hours or days later. You’ll be surprised by what you can create when you just write instead of thinking about writing all of the time.
4. Read more
Can’t bear to stare at your own words for a second longer? Try spending less time writing and more time reading. It may sound counter-productive, but finding an influential writer in your field and seeing what they’re talking about can be highly inspirational. Even a single line that stands out to you can turn into your own blog post.
5. Make lists
We don’t have to tell you how prevalent lists are on the Internet these days. If you keep up with popular marketing blogs like HubSpot and Buffer, you’ll see that lists are an important part of the plan for any business blog.
Lists are a great way to bring a lot of small thoughts together for a larger purpose, and numbers in the headlines catch a reader’s eye and draw them in. They come in virtually every shape and size you can imagine, making them suitable for just about any subject—whether it’s light-hearted or involves in-depth research.
6. Ask questions…
Your loyal readers take time out of their days to read what you’ve written. Give them a chance to participate and get a conversation going. It’s a great way to crowdsource opinions on any number of topics, whether you’re asking about everyone’s preferred methods of dealing with seasonal allergies or their favorite ways to cheer up sick children in the hospital.
7. …or answer them
If you’re blogging for a hospital, common patient questions can give you an almost infinite number of potential blog topics. If you’re not already receiving questions from readers, ask doctors or medical staff about the questions they get asked most. Write about about individual doctors or departments can help further and you can promote your staff and services at the same time.
The thing that makes blogging so much fun is that there are so many ways to do it. Don’t just sit there spinning your tires if you get caught in a rut, because there’s another path right there waiting for you. And even if you’re not running short on inspiration, it can be a great idea to try some of them every now and then just to keep things fresh.